Advanced Communication Manuals

ESPThe Entertaining Speaker

1. The Entertaining Speech:
* Entertain the audience using humour and/or drama drawn from your personal experience.
* Organise an entertaining speech for maximum audience impact.
Time: 5-7 minutes

2. Resources for Entertainment:
* Draw humorous or dramatic material from sources other than your own personal experience.
* Adapt your material to suit your topic, your own personality, and the audience.
* Use entertaining material to convey a serious message.
Time: 5-7 minutes

3. Make Them Laugh:
* Prepare a humorous speech drawn from your own personal experience.
* Strengthen the speech by adapting and personalising humorous material from outside sources.
* Deliver the speech in a way that makes the humour effective.
Time: 5-7 minutes

4. A Dramatic Talk:
* Develop an entertaining dramatic talk about an experience or incident, or give a dramatic reading.
* Include vivid imagery, characters, and dialog.
* Deliver the talk in an interpretive manner.
Time: 5-7 minutes

5. Speaking After Dinner:
* Prepare an entertaining after-dinner talk on a specific theme.
* Deliver the talk extemporaneously; using the skills developed in the preceding entertainment projects.
Time: 8-10 minutes

STISpeaking to Inform

1. The Speech to Inform:
* Select new, useful information for presentation to the audience.
* Organise the information for easy understanding and retention.
* Present the information in a way that will help motivate the audience to learn.
Time: 5-7 minutes

2. Resources for Informing:
* Analyse the knowledge level of your audience regarding your chosen subject.
* Focus your presentation at the audience’s level of knowledge.
* Build a supporting case for each major point through use of explanation, examples, and information gathered from research.
* Effectively use at least one visual aid to enhance the audience’s understanding.
Time: 5-7 minutes

3. The Demonstration Talk:
* Prepare a demonstration speech to clearly explain a process, product, or activity.
* Conduct the demonstration as part of a speech delivered without notes.
Time: 5-7 minutes

4. A Fact Finding Report:
* Prepare a report on a situation, event, or problem of general interest to the audience.
* Deliver sufficient factual information in your report so the audience can base valid conclusions or a sound decision on it.
Time: 5-7 minutes

5. The Abstract Concept:
* Research and organise the thoughts of experts on an abstract concept, theory, historical force, or social/political issue.
* Present the ideas in a clear and interesting manner.
Time: 6-8 minutes

PRPublic  Relations

1. The Goodwill Speech:
* Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.
Time: 5-7 minutes

2. The Radio Talk Show:
* Prepare a positive image of your company or organization on a simulated radio talk show.
* Prepare a talk designed to build goodwill toward it by presenting factual information.
* Understand the dynamics of a successful radio talk show.
* Prepare for the questions that may be asked of you during the radio interview
Time: 8-10 minutes

3. The Persuasive Approach:
* Direct a persuasive appeal to the audience’s self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
* Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
Time: 8-10 minutes

4. Speaking Under Fire:
* Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.
* Conduct a question-and-answer period on the speech subject.
Time: 6-8 minutes for speech, 8-10 minutes for questions

5. The Crisis Management Speech:
* Learn strategies for communicating to the media about a company crisis.
Time: 4-6 minutes for speech, 3-5 minutes for questions

FDFacilitating Discussion

1. The Panel Moderator:
* Select a topic for a panel discussion.
* Identify differing viewpoints to be addressed by panelists.
* Organize and moderate a panel discussion.
Time: 28-30 minutes, or 22-26 minutes

2. The Brainstorming Session:
* Select a problem for a brainstorming session for which you serve as a facilitator.
* Conduct a brainstorming session.
* Have participants reduce the list of ideas to the three best.
Time: 31–33 minutes, or 20–22 minutes

3. The Problem-Solving Discussion:
* Discuss the three ideas generated in the previous project, The Brainstorming Session.
* Determine which one best resolves the problem.
Time: 26–31 minutes, or 19–23 minutes

4. Handling Challenging Situations:
* Select a problem and ask club members to discuss and resolve it by either a majority vote or by compromise.
* Serve as facilitator for the discussion.
* Effectively handle any member’s behavioural problems that may interfere with the discussion.
Time: 22–32 minutes, or 12–21 minutes

5. Reaching a Consensus:
* To select a problem for the group to discuss and resolve.
* As facilitator, help the group reach a consensus.
Time: 31–37 minutes, or 20–26 minutes

SSSpeciality Speeches

1. Speak Off the Cuff:
* Develop an awareness of situations in which you might be called upon to deliver an impromptu speech.
* Understand how to prepare for impromptu speaking.
* Develop skill as an impromptu speaker by using one or more patterns to approach a topic under discussion; for example, comparing a past, present, future situation before and after.
Time: 5-7 minutes

2. Uplift the Spirit:
* Identify and understand the basic differences and similarities between inspirational speeches and other kinds of speeches.
* Learn how to evaluate audience feeling and establish emotional rapport.
* Develop a speech style and delivery that effectively expresses inspirational content by moving the audience to adopt your views.
Time: 8-10 minutes

3. Sell a Product:
* Understand the relationship of sales technique to persuasion.
* Skilfully use these four steps in a sales presentation:
1. Attention, 2. Interest 3. Desire 4. Action
* Identify and promote a unique selling proposition in a sales presentation.
* Be able to handle objections.
Time: 10-12 minutes

4. Read Out Loud:
* Understand the elements of oral interpretation and how it differs from preparing and giving a speech.
* Learn the preparation or planning techniques of effective interpretation.
* Learn the principles of presentation and develop skill in interpretative reading with regard to voice and body as instruments of communication.
Time: 12-15 minutes

5. Introduce the Speaker:
* Focus on the special occasion talk from the standpoint of the introducer (Chairperson, Toastmaster, Master of Ceremonies).
* Become knowledgeable & skilled in the functions associated with the Master of Ceremonies.
* Handle the introduction of other speakers at a club meeting.
Time: duration of club meeting

ManageSpeeches by Management

1. The Briefing:
* Apply the key steps in the preparation of a briefing and the organisation of material.
* Give a briefing with a specific objective so the audience will understand the information.
* Effectively handle a question-and-answer session following the briefing.
Time: 8-10 minutes

2. The Technical Speech:
* Convert a technical paper or technical information into a technical speech.
* Organise a technical speech using the inverted-pyramid approach.
* Write a technical speech as “spoken language,” not as an article.
* Give the speech by effectively reading it aloud.
Time: 8-10 minutes

3. Manage and Motivate:
* Understand the concept and nature of motivational method in management.
* Apply a 4-step motivational method with the objectives to persuade and inspire.
* Deliver a motivational speech to persuade an audience to agree with your management proposal.
Time: 10-12 minutes

4. The Status Report:
* Organise and prepare a status report involving the overall condition of a plan or program, or performance of a department or company in relation to goals.
* Construct the report according to a 4-step pattern.
* Give an effective presentation of the report.
Time: 10-12 minutes

5. Confrontation: The Adversary Relationship:
* Understand the definition and nature of the adversary relationship.
* Prepare for an adversary confrontation on a controversial management issue.
* Use appropriate preparation methods, strategy, and techniques for communicating with an adversary group as the representative of your company or organisation.
Time: 5 minutes for speech, 10 minutes for questions

ProfSpThe Professional Speaker

1. The Keynote Address:
* Identify the basic differences between keynote speeches and other kinds of speeches.
* Learn how to evaluate audience feeling and establish emotional rapport.
* Learn and use the professional techniques necessary for a successful keynote presentation.
* Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.
Time: 5-7 minutes

2. Speaking to Entertain:
* Entertain the audience through the use of humour drawn from personal experiences and from other material that you have personalised.
* Deliver the speech in a way that makes the humour effective.
* Establish rapport with your audience for maximum impact.
Time: 15-20 minutes

3. The Sales Training Speech:
* Tell a sales audience how to sell a product by using a planned presentation.
* Inform a sales training audience about the human experience of the buyer-seller relationship.
* Use entertaining stories and dynamic examples of sales situations.
* Inspire salespeople to want to succeed in selling.
Time: 15-20 minutes

4. The Professional Seminar:
* Plan and present a seminar with specific learning objectives.
* Relate to the audience by using a seminar presentation style.
* Use seminar presentation techniques to promote group participation, learning, and personal growth.
Time: 20-40 minutes

5. The Motivational Speech:
* Understand the concept and nature of motivational speaking.
* Apply a four-step motivational method with the purpose of persuading and inspiring.
* Deliver a motivational speech to persuade an audience to emotionally commit to an action.
Time: 15-20 minutes

TechTechnical Presentations

1. The Technical Briefing:
* Using a systematic approach, organise technical material into a concise presentation.
* Tailor the presentation to the audience’s needs, interests, and knowledge levels.
Time: 8-10 minutes

2. The Proposal:
* Prepare a technical presentation advocating a product, service, idea, or course of action.
* Present your viewpoint logically and convincingly, using an inverted-pyramid approach.
* Effectively use a flipchart to illustrate your message.
* Effectively handle a question-and-answer period.
Time: 8-10 minutes for speech, 3-5 minutes for questions

3. The Non-technical Audience:
* Understand the principles of communicating complex information to non-technical listeners.
* Build and deliver an interesting talk based on these principles.
* Answer audience questions that arise during the presentation.
* Use overhead transparencies to illustrate your message.
Time: 10-12 minutes

4. Presenting a Technical Paper:
* Deliver an interesting speech based on a technical paper or article.
* Effectively use a flipchart, overhead projector, or slides to illustrate your message.
Time: 10-12 minutes

5. Enhancing a Technical Talk with the Internet:
* Understand the nature and process of a technical presentation supported with professional-level visual aids.
* Arrange pre-meeting communications via e-mail.
* Find or create a post-meeting Web site for further dissemination of information supporting or enhancing your verbal presentation. You may create a Web page and add it to your club’s Web site, making use of podcasting, webcasting, or a basic Internet template.
* Use a desktop computer, word processor, a Web browser, a simple graphics program for photos and other images, presentation software as well as the venerable flip chart to support your presentation.
Time: 12-15 minutes

PersuadePersuasive Speaking

1. The Effective Salesperson:
* Learn a technique for selling an inexpensive product in a retail store.
* Recognise a buyer’s thought processes in making a purchase.
* Elicit information from a prospective buyer through questions.
* Match the buyer’s situation with the most appropriate product.
Time: 8-12 minutes

2. Conquering the “Cold Call”:
* Learn a technique for “cold call” selling of expensive products or services.
* Recognise the risks buyers assume in purchasing.
* Use questions to help the buyer discover problems with his or her current situation.
* Successfully handle buyer’s objections and concerns.
Time: 10-14 minutes

3. The Winning Proposal:
* Prepare a proposal advocating an idea or course of action.
* Organise the proposal using the six-step method provided.
Time: 5-7 minutes

4. Addressing the Opposition:
* Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint.
* Construct the speech to appeal to the audience’s logic and emotions.
Time: 7-9 minutes for the speech, 2-3 minutes for questions

5. The Persuasive Leader:
* Communicate your vision and mission to an audience.
* Convince your audience to work toward achieving your vision and mission.
Time: 6-8 minutes

VideoCommunicating on Video

1. Straight Talk:
* Effectively present an opinion or viewpoint in a short time.
* Simulate giving a presentation as part of a video broadcast.
Time: 3 minutes plus or minus 30 seconds

2. The Interview Show:
* Understand the dynamics of an interview or “talk” show.
* Prepare for the questions that might be asked of you during an interview programme.
* Present a positive image on camera.
* Appear as a guest on a simulated video talk show.
Time: 5-7 minutes

3. When You’re the Host:
* Conduct a successful interview.
* Understand the dynamics of a successful interview or talk show.
* Prepare questions to ask during the interview.
* Present a positive, confident image on video.
Time: 5-7 minutes

4. The Press Conference:
* Understand the nature of a video broadcast press conference.
* Prepare for an adversary confrontation on a controversial or sensitive issue.
* Use appropriate presentation methods and strategies for communicating your organisation’s viewpoint.
* Present and maintain a positive image.
Time: 3-5 minutes for presentation, 2-3 minutes for questions

5. Instructing On The Internet:
* Learn how to develop and present an effective training programme on the web.
* Receive personal feedback through the videorecording of your presentation.
Time: 5-7 minutes for presentation, 5-7 minutes for playback of the video

StoryStorytelling

1. The Folk Tale:
* Tell a folk tale that is entertaining and enjoyable for a specific age group.
* Use vivid imagery and voice to enhance the tale.
Time: 7-9 minutes

2. Let’s Get Personal:
* Learn the elements of a good story.
* Create and tell an original story based on personal experience.
Time: 6-8 minutes

3. The Moral of the Story:
* Create and tell a new, entertaining story that offers a lesson or moral.
Time: 4-6 minutes

4. The Touching Story:
* Understand and use techniques to arouse emotions while telling a story.
Time: 6-8 minutes

5. Bringing History to Life:
* Understand the purpose of stories about historical events or people and use the storytelling skills developed in the preceding projects to tell a story.
Time: 7-9 minutes

interpretInterpretive Reading

1. Read a Story:
* Understand the elements of interpretive reading.
* Learn how to analyse a narrative and plan for effective interpretation.
* Learn and apply vocal techniques that will aid in the effectiveness of the reading.
Time: 8-10 minutes

2. Interpreting Poetry:
* Understand the differences between poetry and prose.
* Recognise how poets use imagery, rhythm, meter, cadence, and rhyme to convey the meaning and emotions of their poetry.
* Apply vocal techniques that will aid in the effectiveness of the reading.
Time: 6-8 minutes

3. The Monodrama:
* Understand the concept and nature of the monodrama.
* Assume the identity of a character and portray the physical and emotional aspects of this character to an audience.
Time: 5-7 minutes

4. The Play:
* Adapt a play for interpretive reading.
* Portray several characters in one reading, identifying them to the audience through voice changes and movement.
Time: 12-15 minutes

5. The Oratorical Speech:
* Understand the structure of an effective speech.
* Interpret and present a famous speech.
Time: 10-12 minutes

interpretInterpersonal Communications

1. Conversing with Ease:
* Identify techniques to use in conversing with strangers.
* Recognise different levels of conversation.
* Initiate a conversation with a stranger.
* Use open-ended questions to solicit information for further conversation.
Time: 10-14 minutes

2. The Successful Negotiator:
* Use win/win negotiating strategies to achieve your goals.
* Enjoy the benefits of win/win negotiating.
Time: 10-14 minutes

3. Diffusing Verbal Criticism:
* Respond non-defensively to verbal criticism.
* Use a five-step method to identify the problem, diffuse the attack, and arrive at a solution.
Time: 10-14 minutes

4. The Coach:
* Determine reasons for someone’s substandard performance.
* Coach the person to improved performance.
Time: 10-14 minutes

5. Asserting Yourself Effectively:
* Enjoy the mental and physical benefits of being assertive.
* Use the four-step method for addressing a problem and asking for help.
* Overcome resistance to your requests.
Time: 10-14 minutes

SpecialSpecial Occasion Speeches

1. Mastering the Toast:
* Recognise the characteristics of a toast.
* Present a toast honouring an occasion or person.
Time: 2-3 minutes

2. Speaking in Praise:
* Prepare a speech praising or honouring someone, either living or dead.
* Address five areas concerning the individual and his or her accomplishments.
* Include anecdotes illustrating points within the speech.
Time: 5-7 minutes

3. The Roast:
* Poke fun at a particular individual in a good-natured way.
* Adapt and personalise humorous material from other sources.
* Deliver jokes and humorous stories effectively.
Time: 3-5 minutes

4. Presenting an Award:
* Present an award with dignity and grace.
* Acknowledge the contributions of the recipient.
Time: 3-4 minutes

5. Accepting an Award:
* Accept an award with dignity, grace, and sincerity.
* Acknowledge the presenting organisation.
Time: 5-7 minutes

HumourHumorously Speaking

1. Warm Up Your Audience:
* Prepare a speech that opens with a humorous story.
* Personalise the story.
* Deliver the story smoothly and effectively.
Time: 5-7 minutes

2. Leave Them with a Smile:
* Prepare a serious speech that opens and closes with humorous stories.
* Prepare a closing story that re-emphasises the speech’s main point.
* Deliver the stories smoothly and effectively.
Time: 5-7 minutes

3. Make Them Laugh:
* Prepare a speech that opens and closes with humorous stories.
* Include jokes in the speech body to illustrate points or maintain audience interest.
* Deliver the jokes and stories smoothly and effectively.
Time: 5-7 minutes

4. Keep Them Laughing:
* Prepare a speech that opens with a self-deprecating joke.
* String together two or three related jokes in the speech body.
* Close the speech with a humorous story.
Time: 5-7 minutes

5. The Humorous Speech:
* Use exaggeration to tell a humorous story.
* Entertain the audience.
* Effectively use body language and voice to enhance the story.
Time: 5-7 minutes

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